This and That
Issue: 4.02 this is column 119
February 1, 2003
What's in a Name

The countries of the Middle East have been boycotting the goods of the American production for quite a while. This is a way the people chose to set out their protest against USA’s support to Israel. Mullahs curse America’s most famous trademarks in mosques, people distribute anti-American leaflets in public places.

Sales volumes of several American major companies dropped as a result. Such companies like McDonald’s, Burger King, Coca-Cola, Pepsi, Johnson & Johnson, Timberland, and others suffer the sales losses of 25-40%. However, Iranian factories that produce Zam Zam Cola can hardly satisfy the huge demand for this product. Furthermore, Zam Zam Cola might soon appear in other countries, where American drinks enjoy stable positions. The list of such countries include Denmark, France, Norway, Holland, Germany, Indonesia, Malaysia, Pakistan, Canada. All of them want to import the new Arabian cola.

Spiritual leaders of Egypt called upon the citizens of their country to boycott Ariel washing powder that is produced by the American company Procter&Gamble. Egyptians believe that the name of this powder is associated with the name of the Israeli leader Ariel Sharon. In addition to that, they managed to find a Jewish star on the label of the washing powder.

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